Every business should have a specific growth strategy in order to survive, progress and earn revenues. Businesses without growth strategies can be hit by unexpected adversity. A growth strategy can be organic or inorganic in nature. While usually acquisition strategies are undertaken by more mature businesses, investors typically look for organic growth numbers to review and evaluate the overall development of a new company.
Organic growth for a business is a balanced and step-by-step technique created through the utilization of its own resources, leading to a sustainable increase in sales and revenues. It is also very important for an organization to maintain symmetry between the values created for customers and what employees add to an organization.